Don't Be A Lame Duck When You Write
A major mistake faced by writers especially those just starting a new blog is that they fail to write for their audience. Compelling blog posts is the key to convince visitors to read your blogs. And they want to come back and read more of your writing.
Many blogs are crying for visitors but they do not realize that their scattered thoughts and bad prose are just prompting people to run for the hills.
If you want them to read and appreciate your writing, you have to start thinking like a marketer or a copywriter. Be focused, be creative, be witty and be a conversationalist.
Writing articles or blog posts is all about communication.
Unless your blog is only for your family, your business colleagues, or your dog and cat, you're probably writing with the hope that someone will read about your thoughts. You can bet not many people are on the same wavelength.
So if you want your blog to flourish, you have to write about something that people will find it worth reading and could benefit them in profound ways.
Build a loyal readership with unique content that resonates with your readers. Write compelling articles or posts that provide useful information and tips. That's the way to keep them coming back to your blog.
Here are some key factors to help you avoid stumbling into some blogging potholes:
1. Stay true to your topic
Opinions are fine, but unless you're Google's head honcho, very few people will want to know what you eat for breakfast. Stick to your gun. If your blog is about travel, then write about travel.
2. Always write in a conversational style
You can forget what your English teacher taught in school. Forget corporate-speak. Write the way you speak, conversational style. This way you won't sound uptight and unnatural.
3. Be an opinionated blogger
Don't bore your readers with pleasant platitudes. Most people respond better to an honest airing of views. Give them a piece of your mind if you will. If you can stand the heat, be controversial, be a devil's advocate.
4. Be witty and have a sense of humour
Show them you're someone with a sense of humour and can be very witty in your writing. Show them you can laugh at yourself and still get your point across.
5. Know what you're talking about
If you're writing about your profession, you'd better know what you are talking about. Most readers are well-informed and will throw brickbats at you if you're found out.
6. Update frequently, but don't burn out
Avoid burnout. Bloggers are only humans, so stick to a publishing schedule that is humanly possible for you. If you've just updated your blog and find a story you want to share, save it for later.
Don't work yourself into a corner. Never take on more than you can chew.
Blogging should not be regarded as a rat race. Pace yourself nicely and you will find it's a pleasant journey... and rewarding, too.
Many blogs are crying for visitors but they do not realize that their scattered thoughts and bad prose are just prompting people to run for the hills.
If you want them to read and appreciate your writing, you have to start thinking like a marketer or a copywriter. Be focused, be creative, be witty and be a conversationalist.
Writing articles or blog posts is all about communication.
Unless your blog is only for your family, your business colleagues, or your dog and cat, you're probably writing with the hope that someone will read about your thoughts. You can bet not many people are on the same wavelength.
So if you want your blog to flourish, you have to write about something that people will find it worth reading and could benefit them in profound ways.
Build a loyal readership with unique content that resonates with your readers. Write compelling articles or posts that provide useful information and tips. That's the way to keep them coming back to your blog.
Here are some key factors to help you avoid stumbling into some blogging potholes:
1. Stay true to your topic
Opinions are fine, but unless you're Google's head honcho, very few people will want to know what you eat for breakfast. Stick to your gun. If your blog is about travel, then write about travel.
2. Always write in a conversational style
You can forget what your English teacher taught in school. Forget corporate-speak. Write the way you speak, conversational style. This way you won't sound uptight and unnatural.
3. Be an opinionated blogger
Don't bore your readers with pleasant platitudes. Most people respond better to an honest airing of views. Give them a piece of your mind if you will. If you can stand the heat, be controversial, be a devil's advocate.
4. Be witty and have a sense of humour
Show them you're someone with a sense of humour and can be very witty in your writing. Show them you can laugh at yourself and still get your point across.
5. Know what you're talking about
If you're writing about your profession, you'd better know what you are talking about. Most readers are well-informed and will throw brickbats at you if you're found out.
6. Update frequently, but don't burn out
Avoid burnout. Bloggers are only humans, so stick to a publishing schedule that is humanly possible for you. If you've just updated your blog and find a story you want to share, save it for later.
Don't work yourself into a corner. Never take on more than you can chew.
Blogging should not be regarded as a rat race. Pace yourself nicely and you will find it's a pleasant journey... and rewarding, too.
Posts
4 Your Comment:
Generally if I am on a reading stint I don't knit. Don't know why. But a coworker is having his first baby in February and I want to knit something special. I have a few projects lined up on Ravelry but my favorite one, a sweater with little sheep on it, is intimidating me a little.
Thanks for this post.
Thanks for this post.
The point about not burning out is so true. I find it's best to keep a schedule and write regularly. Keep a note of ideas for future, rather than just writing whenever you get an idea - this should leave you with spare ideas for whenever you're struggling to think of something!
Post a Comment